Pricing - So Important Yet So Often Neglected

Pricing is analogous to a farmer harvesting his crop.  It's the way product and service providers gather in their share of the value their efforts have created.  You wouldn't imagine a farmer going away on a family holiday just at the start of harvest time, would you!  So why neglect your pricing?

Pricing is the most important of the four Ps of marketing.  It is literally the only means available to the seller for capturing value.  So, in your marketing strategy, Price needs to be aligned with Product, Promotion and Place in order to create a viable value proposition.

Your Price sends a signal to your customers about what you think your product or service is worth.  This is a far louder message than advertising or any other form of Promotion! Consequently more resources should be devoted to Pricing than the other three Ps.

Pricing must be a core competency in every business - including yours.  If you are dealing with professional buyers, you need professional Pricers on your side.

If you agree with these thoughts and would like to find out more about pricing your services so you can make sales without selling and get paid what you're worth, visit www.sws3.co.uk to download 30 more free practical ideas you can implement straight away in your business.

“Pricing must be a core competency in every business -
  including yours”

Service providers who charge for their time or their materials, or whose prices are influenced by their competitors can find out how to get paid what they're really worth at www.sws3.co.uk.