Sharing Your Value Proposition

Any time a customer comes into contact with your business and gets an impression of the service you offer, this is a 'Moment of Truth'.  The Moment of Truth is the most effective way to distinguish your value proposition, so you need to ensure all your promotional material, as well as you and all your customer facing team, indeed every single way in which customers come into contact with your business, makes good use of the opportunity.

“It helps to map out what each Moment of Truth will be like for the
  customer, before it ever happens”

Each Moment of Truth may be a minor event but they all add up.  There are three basic types:
* Neutral - A rarity
* Positive - Moments of magic
* Negative - Moments of misery

It helps to map out what each Moment of Truth will be like for the customer, before it ever happens, and be as inclusive as possible.  Even with the most mundane things, for example the width of the parking bays in your customer car park, no Moment of Truth should go unmanaged.

If you agree with these thoughts and would like to find out more about pricing your services on the value your customers get out of them so you can make sales without selling and get paid what you're worth, visit www.sws3.co.uk to download 30 more free practical ideas you can implement straight away in your business.

Service providers who charge for their time or their materials, or whose prices are influenced by their competitors can find out how to get paid what they're really worth at www.sws3.co.uk