How Many Team Members Does It Take To Create Customer Service?

How many people in your business have an influence on Customer Service?  The Customer Service department I guess, if you have one.  And the salesperson too probably, unless there is no human interaction involved in the sale?  What about the delivery driver, or the switchboard operator?  Should we include the Marketing function, the copywriter and the web designer?  After all, they will be responsible for creating all the promotional and other material the customer gets to see and hear.

In fact any time a customer comes into contact with your business in any way whatsoever, they will get an impression of your service.  Each of these occasions may be a minor event in itself, but they all add up.  Each individual experience will be either Positive - magical! - or Negative - misery! - or Neutral - a rarity!

As business owner, you should ensure that every possible point of contact is managed so that as many as possible are positive and as few as possible are negative.  Those that look like being neutral should be worked on too to make sure they become positive, and to remove any risk of them slipping into negative.

“Any time a customer comes into contact with your business they will
  get an impression of your service”

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